Juan Francisco Ochoa, known as Don Pancho to his friends and family, was in search of an opportunity to bring his love and passion of Mexican cuisine to the United States. This is how the Palenque chain was born. Originally from Sinaloa, Mexico, Don Pancho first founded El Pollo Loco, which was such a success. This led him to open another restaurant, Taco Palenque®, in 1987 in Laredo, Texas.
It has become the ultimate location to spend time with family and friends while enjoying a delicious, unforgettable and authentic Mexican food. In fact, positive word-of-mouth has led to new and loyal customers, building on to Don Pancho’s passion for providing unique dishes in a comfortable setting. There are several Taco Palenque® locations operating throughout the southern region of Texas, and the potential for more is strong.